Traffic quality filtering basics

Visitor signals, anomalous-traffic detection, landing and fallback page operations, and Rule Preview boundaries.

The cloak-basics path is retained only for compatibility with existing links. The product is positioned as traffic quality filtering and page operations.

Adswds Platform applies customer-configured quality and security rules to country, language, device, network, source, and related visit signals. It records explainable decisions in access logs. These capabilities identify automated, anomalous, or non-target traffic; they are not designed to identify advertising-platform reviewers or evade platform review.

Core model

Visitor reaches an entry
    → visit signals are collected
    → quality and security rules are evaluated
        ├─ target conditions met → landing page
        └─ non-target or high-risk → fallback page + recorded reason

A fallback page must be complete and relevant to the brand and domain, such as a brand, policy, or maintenance page. Do not use fake 404 pages, unrelated content, or inconsistent content for reviewers and ordinary visitors.

Rule dimensions

  • Country, language, device, and source parameters
  • Proxy, anonymous network, data center, VPN, Tor, and CDN traits
  • Bot, crawler, and common automation traits
  • Ad Verification: identifies UA, ASN, and related traits of advertising-monitoring automation to reduce invalid visits and log noise
  • IP/range, ASN, Referer, UTM, and platform click parameters

See Ad rules basics for details.

Rule Preview / Visitor Profile Validation

Rule Preview uses common automation, data-center, and monitoring feature samples or a custom visitor profile to show landing / safe, matched dimensions, and reasons. A real access-log sample can also be imported for diagnosis.

  • It never changes live rules or traffic
  • A result applies only to the supplied profile under the current rules
  • It does not simulate or identify platform reviewers and does not represent or guarantee advertising approval

Acceptable-use boundary

Do not use the product to evade advertising-platform review, violate platform terms, or show reviewers content different from what ordinary visitors receive. The product does not host advertising accounts or guarantee review, traffic-quality, or conversion outcomes.